Research on Financial Analysis of LiAuto Based on Harvard Analysis Framework
DOI:
https://doi.org/10.71204/49a9zc07Keywords:
Financial Analysis, Ideal Auto, Harvard Analysis Framework, New Energy Vehicles, Strategic ManagementAbstract
In the current era when the global automotive industry is accelerating its transformation towards the new energy sector, as a significant player in the new energy vehicle field, Li Auto should have taken advantage of the industry's favorable conditions to achieve rapid growth. However, in its actual development, it has encountered severe competitive landscapes and market challenges. This article applies the Harvard Analysis Framework to Li Auto, analyzing the problems it faces in its operation from the perspectives of strategy, accounting, finance, and prospects. In terms of strategy, the pure electric vehicle model has unreasonable positioning, design, and sales targets. In accounting, the efficiency of using monetary funds is low, and there is an excessive reliance on short-term debt. In finance, the current and quick ratios fluctuate greatly, and the asset turnover efficiency is low. In terms of prospects, it is under pressure from market competition and policy changes. Measures such as adjusting product strategies, optimizing fund management, and actively responding to policy changes need to be taken to enhance its comprehensive competitiveness. This article aims to assist Li Auto in further development and also provide a model for financial analysis of similar automotive companies.
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Copyright (c) 2025 Wenwen Che (Author)
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